Every year since 2012 we have hosted events which begin by everyone singing the South African National Anthem, Nkosi Sikelel' iAfrika. It seems cheesy and over-the-top to some people, but let's take a moment to explore why we do this...
South Africa's history is riddled with oppression, suffering and torture of millions of people, and equally, the emerging spirit of Ubuntu: the spirit that encapsulates what our people truly are: brave, loving and filled with potential to overcome all obstacles. CAFB's core driver of existence is to behave as a platform that helps those who need it, to overcome challenges they face in today's cultural, economic and social climates. The very hardship which shaped our nation is the inspiration for our organisation's existence.
South Africa's democracy, and outstanding constitution, stand for equal rights and opportunity for all citizens. The CAFB's aim is to uphold the constitution, albeit within the private sector, by acting on providing such equal opportunities. It might sound familiar, that we're always sharing our love for South Africans of all shapes, colours and economic backgrounds: we're here for everyone and we're here to offer you the professional industry opportunities you can't find at mainstream agencies and fashion houses. We're here to respect and promote our constitution.
Think about the most iconic sports matches in the world: teams and fans belt out their national anthems before the game even begins, to rally everyone and share the phenomenal pride of being able to represent and support fellow countrymen. We don't compete with foreign groups or organisations, but that doesn't stop us feeling a sense of pride in our country, in how far we have all come, and how far we have yet to go, with all of the opportunities bestowed upon us, as well as those we create.
The CAFB is a remarkable space, where everyone has the opportunity to belong and to contribute and take away a sense of nationalism, patriotism, love for each other and a love of our country. Our anthem is our way of reminding ourselves of how fortunate we are, and how we can extend that good fortune on to others. If you're looking for an experience that transcends into the core of who you are as a person, all you need to do is book a ticket.