Fashion Business Development (For Full-Time Entrepreneurs)
If you’re serious about starting and growing your very own Fashion House, this is the programme for you. Over 12 months, from any starting date in the year, your skill set will be radically transformed into an arsenal of tactics to use on your mission to conquer the fashion industry.
This package includes a detailed look at marketing for the digital audience, managing an eCommerce website, and balancing third party opportunities like wardrobe design for film and media along with progressing your own collection.
Design Portfolio Briefing & Review
Professionally trained males and females to showcase collection
Professionally directed catalogue photo shoot in studio
Professionally trained Hair & Make-Up stylists
Event Production (sound, lighting, programme direction)
Media coverage & exposure to over 80 000 people
Visual Merchandising workshop to position brand as a must-have in boutiques
Strategic Business Positioning & Understanding the Market (choosing the right target audience)
Build a strong business model and identifying when to outsource which functions
Access to CAFB's preferred suppliers and service providers list
Time management & leadership techniques
Introduction to Digital Marketing
Website must-haves & navigating eCommerce - is an online store right for your brand?
The power of Google Analytics: how to use it & how to read the numbers that matter
Economies of scale - measuring performance and setting appropriate business goals
Opportunity referrals for high-profile events eg. pageants & movie wardrobes
*Payment plans available; no credit history required (select an option)